Geranium is a renowned development company headquartered in Markham, Ontario, with a rich history of creating thriving, master-planned communities. Founded in 1977 by Barry Feiner and Earl Rumm, the company is now led by Boaz Feiner, Barry's son, who has been instrumental in its growth since 1996. Geranium's holistic approach to development, from land acquisition to construction, has established it as a leader in the industry, with over 9,000 homes built to date. Specializing in inventory homes, semis, detached homes, towns, bungalows, and executive homes, Geranium is committed to designing neighbourhoods that harmonize with the natural landscape while enhancing community value.
Geranium's Development Philosophy
Geranium's success is rooted in its meticulous planning and innovative construction methods. The company emphasizes expansive lots, classic architectural details, and grand open-concept designs, ensuring each home is both functional and aesthetically pleasing. Their “behind-the-walls” construction technique incorporates high-pressure foundation membranes, Tyvek home wrap, and energy-efficient windows and doors, creating homes that are durable, comfortable, and future-ready. Additionally, Geranium homes feature premium-engineered subflooring, high-efficiency HVAC systems, and grey-water-ready plumbing, reflecting their commitment to sustainability and long-term value.
Community Engagement & Charity Work
Beyond building homes, Geranium is deeply invested in community well-being. The company actively supports local initiatives, sponsoring events like Aurora's Haunted Forest, Pickering's Scaryfest, and Artfest on the Esplanade. Their partnership with the Whitchurch-Stouffville Food Bank and Habitat for Humanity in Port Hope and Woodstock demonstrates a strong commitment to giving back. Geranium also created the children's book *Coby Builds A House*, which has helped raise funds for various charities, further solidifying their role as a community builder.
Previous Projects
Geranium's portfolio includes standout developments like **Vista Flats and Towns**, the culminating phase of their award-winning Cardinal Point neighbourhood in Stouffville. This project offers a mix of condos and townhomes, conveniently located near shopping, dining, parks, and the Stouffville GO Station. Another notable development is **PACE on Main Condominiums**, Downtown Stouffville's first boutique condominium. Featuring spacious two-storey units and premium finishings, PACE on Main is steps away from the Stouffville GO Station, cafés, and recreational amenities, offering a vibrant lifestyle north of Toronto.
Why Choose Geranium?
Choosing a Geranium home means investing in quality, innovation, and community. Their pre-construction homes are designed with future-proof features, energy efficiency, and superior craftsmanship. Buyers of select homes can even participate in hard hat tours, witnessing the construction process firsthand. With a focus on creating lasting communities and a track record of excellence, Geranium is a top choice for those seeking pre-construction homes in Southern Ontario.
About the Developer
Geranium, led by Boaz Feiner, is one of Ontario's few fully integrated land development and building companies. Their expertise spans land acquisition, planning, engineering, design, and construction, ensuring every project meets the highest standards. Boaz's leadership and involvement with BILD underscore Geranium's dedication to industry excellence and community development. With a legacy of over 9,000 homes, Geranium continues to shape the future of Ontario's residential landscape.
Developer information is compiled from public sources for general reference and may change without notice. E. & O.E.
